When construction becomes the concept.

For AGOLDE’s Spiral Jeans, defined by a curved seam that wraps around the leg, we developed a teaser campaign inspired by the spiral form. An orange peeled in one continuous curl and a pencil sharpened by hand transform familiar, tactile gestures into visual expressions of the jean’s distinctive construction. The result is an intriguing product tease that reveals the design through shape, movement, and metaphor.